While Xiaomi’s electric vehicles are not available in the United States, the SU7 Max is gaining attention after impressing an influential YouTube tech critic, Business Insider reported.
Marques Brownlee, popularly known as MKBHD, tested the SU7 for two weeks. The EV is priced at 299,000 Chinese yuan ($42,462). “This doesn’t feel like a $42,000 car at all,” Brownlee said, according to the outlet.
What impressed him was the customizable interior. It comes with multiple accessory mounting points so drivers can install gadgets like a magnetic phone mount or speedometer.
“What other car does that?” asked Brownlee.
The influencer noted that the SU7 was a “really capable car” and compared it to a Tesla Model 3 or BMW i4. He said it feels like a $75,000 vehicle. A Model 3 Performance, for comparison, costs $54,990.
Brownlee’s surprise reaction shows how better and more affordable EVs can impact global competition. It could increase pressure on established automakers to innovate and make EVs more accessible and affordable. Tesla, for example, has experienced setbacks this year, including a drop in sales and a drop in November registrations in key European markets, as Reuters reported.
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Affordable quality EVs can help accelerate widespread EV adoption, which also benefits the environment. According to the Environmental Protection Agency, EVs reduce air pollution because they produce no tailpipe emissions, making them cleaner and more energy-efficient transportation options than gas-powered vehicles.
As automakers compete to make their products more innovative and affordable, consumers can benefit from better choices and greater accessibility.
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