While the Americans pulled back some discretionary spending, this did not impact the motorcycle market.
“The global motorcycle market size was $71.92 billion in 2024. The market is forecast to grow from $75.82 billion in 2025 to $119.09 billion by 2032, showing a CAGR of 6.7% over the forecast period,” according to data from Fortune Business Insights.
Sales will also grow in the United States
“The motorcycle market in the United States is predicted to grow significantly, reaching an estimated value of $8.76 billion by 2032, driven by the increase in sales volume year after year and the consumer’s inclination towards recreational and power sports activities after the pandemic,” the data showed.
Despite the overall growing market, Motos America, a major dealer of brands including BMW and Triumph, struggled and filed for Chapter 11 bankruptcy protection.
Rising interest rates have sharply increased inventory-floorplan financing costs for motorcycle dealers, strained cash flow and made it harder to carry expensive, slow-moving premium models.
Most dealer floorplan loans are variable rate, meaning financing costs rise quickly when interest rates rise, even if unit sales remain steady.
Motos America, Inc., a motorcycle dealership group based in Salt Lake City, Utah, filed for chapter 11 protection on December 31, 2025, in the District of Utah. The company operates a network of 13 premium motorcycle dealerships across states including California, Florida, and Oregon.
Its portfolio includes European luxury brands such as BMW Motorrad, Triumph, Ducati, Royal Enfield, and Vespa. Motos America was formed through a reverse merger in late 2021 and expanded its vertical footprint in early 2024 through the acquisition of New Start Financial, LLC, a subsidiary that provides internal financing for its retail customers.
“The filing follows a period of severe liquidity difficulty after the company lost a $3 million deposit to Prime Capital Ventures in an alleged fraud scheme that set up a planned $15 million credit facility,” RK Consulting reported on X, formerly Twitter.
The operational challenges were compounded by the SEC revoking the company’s securities registration in late 2024 due to delinquent financial filings.
“Motos America also cited high inventory financing costs and the failure to secure a $12M financing round as factors leading to the restructuring,” RK Consulting added.
Sales of high-end motorcycles are expected to grow.Shutterstock” loading=”eager” height=”540″ width=”960″ class=”yf-lglytj loader”/>
Sales of high-end motorcycles are expected to grow.Shutterstock
When the SEC revokes a company’s securities registration, it halts trading of the brand’s stock.
“Generally, the agency sends delinquency notices before taking action; if they are ignored, trading in the company’s stock can be suspended without notice. At the same time, the SEC will begin an administrative procedure to revoke the registration. The company will be notified by letter informing it that it has ten days to make some kind of case for its failure to file. 101.
More Failure:
At the time of the delisitng, Motos America tried to frame the move as positive.
“This step allows us to focus more intensely on building a strong and passionate community of riders while continuing to expand our franchise footprint,” said Vance Harrison, CEO of Motos America in a press release.
“By reallocating resources previously directed toward regulatory compliance, we can invest more strongly in our franchisees, customer programs, and long-term growth opportunities.”
Motos America filed for Chapter 11 bankruptcy in the United States Bankruptcy Court for the District of Utah on December 31, 2025, according to Bondoro.
In the bankruptcy petition, the company listed assets valued between $500,000 and $1 millionreported RK Consultants.
The filing also reported liabilities (debts) in the range of $10 million to $50 millionindicating that the debt greatly outweighs the assets in the case, shared RK Consultants.
Majority controlled by CEO Vance Harrison with about 69% of voting power as of early 2023, according to the SEC.
The SEC revoked the securities registration on November 18, 2024, due to failure to file periodic reports.
The portfolio includes six premium brands, including BMW, Triumph, and Ducati.
Chapter 11 is designed to allow a company to reorganize its debts while continuing operationsrather than liquidating assets under Chapter 7, according to the Justice Department. Additional source: PacerMonitor
“The high-end motorcycle market has seen significant growth in recent years, driven by an increase in disposable income and a growing passion for luxury and performance among consumers. Defined by motorcycles that offer superior craftsmanship, advanced technology, and high performance capabilities, this segment includes brands known for their exclusivity, such as Harley-Davidson, “Report Verified Market, BMW, “Ducati according to.
Regional Market Contribution (2023): North America leads with 35%, followed by Europe with 30%. Asia Pacific accounts for 25%, while Latin America and the Middle East and Africa contribute 5% and 5%, respectively. Asia Pacific is the fastest growing region.
Market Segmentation by Type (2023): Among the sub-segments, Double Cylinder motorcycles have the largest share at 45%, followed by Four Cylinder models at 25%. Metal Single Cylinder contributes 15%, and Three Cylinder accounts for 10%. The fastest growing sub-segment is Metal Single Cylinder.
Motor Size Distribution: The largest market share is in the Above 500 cc category, which commands 50% of total revenue. The fastest growing sub-segment is the 250-500 cc category, projected to grow at a CAGR of 6% during the forecast period.
Growth Trends: The overall high-end motorcycle market is experiencing a steady growth trajectory, particularly in Asia Pacific, driven by increased consumer demand for premium models. Source: Verified Market Reports
American consumers have become more careful when it comes to luxury spending.
“Posted from April 24 to 28, 2025, the Saks Global Luxury Pulse found that the overall decline in sentiment is driven by increasing uncertainty around the macroeconomic environment. Luxury consumers indicated that their top five drivers of concern are the overall social and political climate, a potential looming recession, personal financial security, stock market volatility and ongoing global conflict,” according to the report.
The Saks Global Luxury Pulse shared some other key information:
As macroeconomic uncertainty has increased, luxury consumers are feeling the pinch much less calm about the economy: 32% feel calm, down 13 percentage points from the previous survey and 22 percentage points from the same time last year.
Likewise, luxury consumers are too feeling less prepared when they think about the economy, with 36% indicating that they feel prepared, which is a decrease of 13 percentage points from the previous survey and a decrease of 20 percentage points compared to the same time last year.
Of note, respondents with income of $200k or more reported feeling more prepared (41%) compared to all income groups.
Despite a decline in optimism about the economy, the majority of luxury consumers remain optimistic about their personal finances; 67% of those with incomes of $200k or more said they feel prepared when it comes to their personal finances.
Related: Upscale steakhouse chain shutters dozens of locations
This story was originally published by TheStreet on January 2, 2026, where it first appeared in the Retail section. Add TheStreet as a Preferred Source by clicking here.
