Photo Courtesy: Toyota. Toyota’s RAV4 has become one of the vehicles that define the modern US market, to the extent that the company has found itself in an unusual position. Demand is so strong that Toyota is encouraging dealers to steer buyers toward less popular models, not because interest is waning, but because supply can’t … Read more
Russia is quietly testing a new plasma propulsion system that, if it works as claimed, could dramatically change how long it takes to travel to Mars. Early results suggest a leap in speed and efficiency that has attracted attention precisely because it does not come from NASA or private American companies like SpaceX. The engine … Read more
There is an old saying that it takes years to build a reputation and only moments to damage it. That idea applies to almost every industry, including the automotive world. A single product issue or public scandal can undo decades of careful brand building. As Toyota moves past the middle of the decade, questions are … Read more