The red baseball caps spoofing the iconic hats of the American MAGA President became a symbol of Danish and Greenlandic defiance against his threat to seize the frozen territory.
Parodied the US President’s slogan “Make America Great Again”, these caps, which read “Make America Go Away”, gained popularity on social media and during public protests, including a weekend demonstration in the freezing weather of the Danish capital.
Denmark Greenland US Red Hats (Copyright 2026 The Associated Press. All rights reserved)
European governments are rallying behind Denmark, stressing the need to defend the Arctic regions and warning that threats against Greenland undermine the security of the West. The protesters, however, are less diplomatic.
“I want to show my support to Greenland and also show that I don’t like the president of the United States,” said Lars Hermansen, a 76-year-old resident of Copenhagen, who wore one of the red caps during a protest on Saturday.
The mock hats were created by Copenhagen vintage clothing store owner Jesper Rabe Tonnesen. Early batches failed last year – until the Trump administration recently escalated its rhetoric on Greenland. Now they are popping up everywhere.
“When a delegation from America went up to Greenland, we started to realize that this probably wasn’t a joke — it’s not reality TV, it’s actually reality,” said Tonnesen, 58. “So I said, OK, what can I do?” Can I communicate in a funny way with a good message and unite the Danes to show that the Danish people support the people of Greenland?”
People march during a demonstration in favor of Greenlanders, in Copenhagen, Denmark, Saturday, Jan. 17, 2026. (Emil Helms/Ritzau Scanpix via AP)
Demand suddenly increased from slicing to selling in the space of one weekend. Tonnesen said he has now ordered “several thousand.”
The original version designed by Tonnesen included puns: “Nu det NUUK!” — a twist on the Danish phrase “Nu det nok,” meaning “Now is enough,” replacing Nuuk, the tiny capital of Greenland.
Protesters at Saturday’s rally waved red and white Danish and Greenlandic flags and carried handmade signs mocking US claims to the territory, which is slightly larger than Saudi Arabia.
“No Means No,” read one sign. Another declared, “Make America Smart Again.”
Wearing one of the spoof hats, protester Kristian Boye, 49, said the meeting outside Copenhagen’s City Hall struck a light tone while delivering a serious message.
“I am here to support the Greenlanders, who are currently going through a very difficult time,” he said. “They are being threatened to have their country invaded. I think it is totally unacceptable.”