Apple is facing backlash on the internet after unveiling what critics are calling an absurd new product: the iPhone Pocket.
On Reddit, the product sparked a wave of ridicule and frustration, particularly among communities already tired of what they see as the highest consumer excess.
Photo credit: Reddit
The product itself is exactly what it sounds like — a designer pocket accessory meant to “wear and carry” an iPhone. But instead of excitement, the launch sparked a debate about waste, unnecessary accessories, and the role of the technology industry in fueling overconsumption.
The post in the r/Anticonsumption subreddit, titled “Wake up babe. Newest consumerism nonsense just dropped,” quickly stirred up the community, with commenters questioning why anyone would need a separate, branded pocket for a device that already fits in … well, pockets.
Beyond the jokes, many commentators felt that the product embodies overconsumption and the push that consumers often feel to buy unnecessary things – either because it is the new “it” item or simply because companies create products that need to be replaced in a certain period of time, contributing to a growing flow of e-waste.
Then there are concerns about the environmental impact. Such accessories typically involve additional materials, packaging, and shipping – all for something that does not significantly extend the life of a device or reduce waste.
While Apple has committed to reducing its carbon footprint, products like this seem to encourage more consumption rather than less. For eco-conscious consumers, that contradiction struck a nerve.
Fortunately, solutions such as right-to-repair laws have provided consumers with alternative options to break out of the constant “buy new every other year” cycle. Other options such as “buy nothing” groups and shopping at thrift stores can help consumers save money on items they need while at the same time preventing waste from ending up in landfills.
The reactions kept coming.
“I already have pockets that came with my pants. This is ridiculous,” commented one user.
Another wrote that “people already make things like this,” referring to the many artisans who run small businesses on Etsy.
A third said, “Tbh if I saw someone with this thing without knowing the product I’d probably assume they upcycled some kids tights.”
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