Around these parts, we’re big fans of Peacock thanks to its incredible sports coverage including the 2026 Winter Olympics and Super Bowl LX, along with great original shows like The Traitors and Love Island USA. But like almost every other streaming service, Peacock implemented a price increase recently, and monthly subscriptions are now running customers $10.99/month for an ad-supported plan and $16.99/month for an ad-free plan, a pretty sharp increase from the previous rates.
If you’re hoping there’s a way to watch this weekend’s Super Bowl, or the Milan Cortina 2026 Winter Games without having to pay more, there are actually several ways to not only get a discount, but to get a subscription to free. Bet you didn’t realize services like Walmart+ and Instacart+ offer Peacock Premium as part of their plans. And TV and streaming providers like Xfinity and Spectrum also have deals that offer Peacock as part of their packages.
Here are some of the best ways to get a free Peacock subscription so you can watch the Super Bowl, the Winter Games, and more, for absolutely nothing.
Get a free Peacock with Walmart+
Peacock is home to all kinds of original content, from Emmy Award-winning reality series The Traitors to Poker face and Twisted metal. In addition to original content, the platform has an impressive library of shows from NBC and Bravo, thousands of movies, and live sports.
While a regular Peacock subscription starts at $10.99 for a Premium Plan and goes up to $16.99 for the ad-free Premium Plus plan, you can get an ad-supported subscription for free if you’re a Walmart + subscriber.
Walmart+ members actually get their choice of Paramount+ or Peacock included in their membership at no additional cost. A monthly subscription to Walmart+ costs $12.99, and an annual plan normally costs $98 – free Peacock, and additional perks like five free months of Apple Music, discounts on cinema memberships, free shipping and delivery on Walmart purchases, gas discounts, and much more.
Get free Peacock Premium with Instacart+
Instacart+ subscribers can get an annual Peacock Premium plan ($109.99 value) for free as part of their plan. After a 14-day free trial, Instacart+ plans cost $99/year, which means you’ll save more on Peacock just by subscribing to the delivery service, but you’ll get tons of extras, like free grocery and restaurant delivery, and a free subscription to the NY Times Cooking app, too.
Subscribe to an Xfinity Now TV plan and get Peacock for free
An Xfinity Now TV plan gives viewers the option to stream 125+ live and On Demand TV channels, and adds on a Peacock Premium subscription at no extra cost. Streaming plans start at $20/month through Xfinity and you must be an Xfinity internet subscriber to take advantage.
Get Peacock for free with a Spectrum TV cable package
Spectrum TV customers can be eligible for Peacock Premium (with ads) at no extra cost through eligible Spectrum “TV Select” packages. To see what plans Peacock offers, you’ll need to log in to the Spectrum site.
Get a discounted student rate
While a normal Peacock Premium subscription costs $10.99/month, eligible students can get one for just $5.99/month for a full year. Eligible students who continue to meet the verification requirements may renew this offer annually.
Get a bundled rate by combining Peacock and Apple TV
In 2025, Peacock and Apple TV announced a partnership to combine the two services at a lower rate than if you subscribed separately. An ad-supported Apple TV/Peacock Premium package costs $14.99/month, or the ad-free Apple TV and Peacock Premium Plus will run you $19.99/month – not bad if you’re already subscribing to both plans.
Customers in the US can save more than 30% on regular prices by subscribing to the Apple TV and Peacock Premium bundle for $14.99/month, or the ad-free Apple TV and Peacock Premium Plus for $19.99/month, via the app or website. (If you’re an existing Apple One subscriber on a Family or Premier plan, you can subscribe to Peacock Premium Plus and receive a special 35 percent discount.)
This first-of-its-kind package offers the best of both services, from their award-winning originals, live and sporting events, and blockbuster movies. You will get shows like Ted Lasso, Separation, The Paper, The TraitorsMLS and MLB games, the NBA (tipping off October 21 on Peacock), and much more, all through one convenient monthly subscription.
Note, this package cannot be purchased from third-party device partners, and the Apple TV (formerly Apple TV+) subscription does not include third-party brand subscription services or content available for rental or purchase in the Apple TV app.
If none of these Peacock free streaming offers apply to you, you can still sign up for the platform, although you’ll have to pay full price.