The later-than-expected snow is causing some Oregon businesses to rethink winter plans. Businesses like Berg’s Ski Shop got off to a slower start due to a lack of snow, KEZI 9 News reported.
What is going on?
The minimal snow has prompted ski resorts like Willamette Pass to adjust their hours. This created a domino effect that led to scheduling uncertainties, affecting businesses such as Berg’s Ski Shop, which also coordinates bus trips to Willamette Pass.
“They are still just playing by ear with the weather. Yes, they are not stone cold set yet. Everything will depend on when that snow really falls,” said Owen Berg, coordinator at Berg’s, to KEZI 9 News.
According to a National Integrated Drought Information System report, Oregon is one of the areas with below-median snowpack. The report goes on to say that for the Upper Deschutes Basin, “2025 is the slowest start to the snow accumulation season on record” since 1981.
Why is the snow drought concerning?
The snow drought is not only inconvenient for visitors. It could cripple local economies and bring several challenges to areas like Eugene and Oakridge.
In addition to affecting winter tourism and recreation, snow drought can impact local ecosystems and water resource management efforts, according to NIDIS. Because it reduces the ice pack, ecosystems receive less water, which can affect local wildlife.
As extreme weather events become more intense and frequent, potentially impacting the country’s outdoor recreation economy, businesses that normally thrive on winter activities may need to explore summer options more carefully to attract visitors.
What is being done about the snow drought?
A Utah State University study suggested that businesses seek to expand their activity options, especially when there is less snow, reported Outside. In Colorado, resorts have used snowmaking systems to open earlier in the season, drawing water from nearby streams to create skiable conditions.
Individuals can explore critical environmental issues and spark discussions on how to combat extreme weather events caused by human-driven rising global temperatures. Simple steps like switching to low-impact transportation options and reducing plastic use are great ways to start.
Despite Oregon’s snow delays, local business owners are looking forward to the arrival of snow and the business it brings.
“Winter is a tough season. But Oakridge sees a lot of traffic. So, it wasn’t that bad this year,” Michelle Slaven, a local business owner, told KEZI 9 News.
Get TCD’s free newsletters for easy tips to save more, waste less, and make smarter choices — and earn up to $5,000 toward clean upgrades in TCD’s exclusive Rewards Club.